When Grand Touring Automobiles undertook the renovation of their flagship Lamborghini and Rolls-Royce showrooms in Calgary, their vision extended beyond architecture and interior design. They wanted a space where cutting-edge audio/visual technology, security, IT, and smart infrastructure matched the sophistication of the vehicles on display.

To achieve this, High Definition Technologies, led by Project Manager Jared Bell, partnered closely with Archicon and collaborated with Erik Anderson of Efinity to integrate state-of-the-art systems from the ground up. The result is a seamless blend of world-class automotive design, advanced AV, IT, and security technology.

The showrooms were designed to immerse customers in an environment as refined as the cars themselves. High Definition Technologies, in collaboration with Bose Professional, engineered and installed a premium audio system that fills the space with clean, dynamic sound—perfect for presentations, events, and background ambience.

For intuitive and effortless operation, the entire audio system is controlled by Crestron, allowing staff to manage zones, volume levels, and source inputs with a single, unified interface.

From pre-wiring to installation and final calibration, the High Definition Technologies team ensured every detail was executed flawlessly. The result is a sound experience that complements the luxury automotive environment without overpowering it.